Without any doubt, we are living difficult times for any business; crisis is throwing its shadows on our heads. The world of printed newspapers is going through a double difficulty; the severe and difficult situation of the economy is topped with a debate that was already on its way.
If we concentrate on paper press, it is easy to see the existing controversy; there is a lot of debate and diverse opinions on if it is possible to maintain at the same time, in a dual way, simultaneously printed and digital versions of a newspaper; or if the online versions do cannibalize their printed sisters, taking away readers or, on the contrary, a kind of symbiosis between both may be established.
In this context, the corporate groups behind the media are making decisions. On one hand, we are seeing how some companies are closing down their paper versions, and focus on internet. Some of them cannot but closing “everything (this is the case of Metro), while others are closing their digital version and betting only on the paper version (this is the case of ADN).
In the meantime, these media maintaining their two versions can do it in two ways: either the online version has “its own life” or considering it just a repository to be filled with the content of the paper version.
Crisis are said to be also moments of opportunity, and that for any existing idea, there may be an opportunity for trying new ways. And although we have discussed in depth the current casuistic of the printed media, we know a totally new idea.
The Printed Blog – that it its name – is a newspaper born the inverse way to the already known cases, as we are told at 233 grados.com. It is nourished by internet contents, mainly blogs, and is published in cities like Chicago and San Francisco (probably, we will see it very soon also in New York).
It is born in times when, as we have seen, usually newspapers are closed. That is: the bet is the double of risky. The newspaper is not sold, but given away for free; so, its business model is the sale of advertising. One part of these revenues will be for the bloggers.