A line, an area of tone, is not really important because it records what you have seen, but because of what it will lead you on to see”, says art theorist John Berger in “Ways of Seeing”. Every spectator ‘sees’ in his or her own way, as our knowledge or beliefs affect how we view things. A painting is therefore more than what is contained in the canvas. That is why museums are looking for visitors to have conversations, share opinions and even build on works of art. And social media are a very good vehicle for these activities. One recent example occurred this very week, when Twitter launched a campaign under the hashtag#MuseumWeek to bring spectators closer to art exhibitions in Europe, or at the very least, bring art to their mobile phone or tablets. You know how it is: “If the mountain won’t come to Muhammad then Muhammad must go to the mountain…”. Dozens of Spanish museums have joined this initiative. Some are very active in social media, not only as a way of answering queries from visitors regarding opening times or prices. El Prado Museum’s Twitter account (@museodelprado) has the most followers (over 230,000) according to a study carried out by consultants Social Win, and the museum uses this medium to show its collection under different interpretations.
#SecondCanvasPrado permite navegar por cada obra mediante hª que hablan de personajes, técnica o detalles escondidos pic.twitter.com/RbRLdOEA0d — Museo del Prado (@museodelprado) marzo 21, 2014
Smaller museums such as the Museo del Romanticismo @MRomanticismo or the MUSAC in León (@musacmuseo), who welcomed our idea of introducing hashtags for exhibitions and artists, are also very active in social networks.
Hola @topideas4all, sí, buena idea! ahora mismo usamos #framisyyo para que el público comparta sus experiencias en la expo de Alicia Framis — MUSAC (@musacmuseo) marzo 21, 2014
As far as we’re concerned, we already launched a Challenge where the goal was to reinvent museums, and today we bring you ten ideas by our Ideators from that Challenge. – Introduce hashtags for exhibitions and artists – Organize dramatized visits in museums – Draw up an
express brochure for visitors in a hurry
express brochure for visitors in a hurry– Custom-made brochure dispenser – Cover certain areas of paintings in order to discover hidden details – Open childcare facilities in museums – Validate museum visits as academic credits – App with downloadable audioguides – Electric wheelchairs in all national museums – Compulsory 2% of artworks by disabled artists