Maximizing Digital Channeles to Thrive in the Recovery
As always, the organization of the event was excellent, the list of speakers was sublime, the event’s subject-matter was perfectly chosen, and the presentation and direction of the event were outstanding.
With the opportune and obliged praise now out of the way, here is the essence of what took place on that sunny and vibrant morning.
The approximately one hundred people attending the event represented different companies and sectors, but we all had something in common: our faith in Social Networks, belief in the importance of communities and a passion for the Internet.
José Antonio Gallego Vázquez, president of AERCO added his characteristic humor to win over those attending and created expectation for the rest of the event.
Nacho Villoch, Marketing Director at CIBBVA, entitled his participation “Starting point 2.0”, and made a delightful and extremely lucid reading of developments in the Internet. When I heard him argue that it is “collective wisdom that ends up predicting the future”, I realized that crowdsourcing is now a reality and not merely a trend.
He spoke of various sites that show anyone can create his or her own community, group etc…. to satisfy dormant needs. Sites such as kakoe.es (created by Jesús Encinar), 23andme (a site dedicated to sharing DNA!), Activa (predicts behaviors), all encourage us to generate ideas and to carry them out.
I would like to remind you that the bigbangchallenge has become a fantastic platform for all those who have not yet implemented their innovative project.
The next speakers were Ignasi Vendrell of Best Relations and Lourdes Fernández of Offlimits Cultural management. They set out the case study of Instituto Cervantes’ communication plan, with their campaign: “Raining 2.0 words from Tokyo to San Francisco”: The worldwide Day of the Spanish language. This campaign has certain similarities with the bigbangchallenge, launched to generate business ideas throughout the world.
Lastly, mention must be made of Jonathan Browne’s (Forrester) intervention: “The future of online Experiences: Prepare now for recovery”. A very conceptual presentation outlining the development of Internet during these past years. He spoke of trends that predict the integration of any element with the corresponding technology: an idea he names ambient umbrella, which makes me smile, because there are a great deal of innovative ideas at ideas4all precisely on this subject, such the idea posted by user jammez7, paraguas inteligente. And I too agree with him in that every company must dedicate a space for innovation, an Incubation Environment.
Event Score: 10