Even Ferrari has now opened the gates to the world of ideas, in search for new creations that are making their way to them from around the world. Every year, Ferrari celebrates the Ferrari World Design Contest, where the world’s youth are asked to submit their ideas for projects that describe how they imagine Ferrari in the future.
Interestingly, this year’s winners are a group of young Koreans who presented a new Ferrari model they called “Eternita’”, including a Hydrogen generator and a superconductor electric engine, as well as breathtaking design.
Luca di Montezemolo, president of Ferrari, stated during the contest:
“Promoting creativity among our youth is an essential strategy in all walks of life.”
We are glad to see how large corporations have come to understand the value of opening their minds to creativity, wherever it may come from.
Seen in psfk