Are you a real fashion victim?
Internet enables you to have a relationship with Fashion that goes beyond being a mere consumer of trends.
Be it by webrooming–browsing the net to find the trends of the moment (avoid wearing something your grandparents would have found fashionable)–or by posing with the newest latest in your Instagram account, the digital economy allows you to be the creator of your own trends… or start a trend yourself–just look at what fashion bloggers are doing.
And if you’re passionate enough about fashion to go beyond repinning clothes in your Pinterest boards ‘till you drop, you’re in luck: now you can “come out of the closet” and go from anonymity to stardom, amazing the world with your talent as a designer.
That was the case with the super-cool T-shirts designed by users of Threadless or Polyvore, a community where users mix up all types of clothes and accessories, setting the trends of the moment [check out these 10 fashion crowdsourcing sites]
With this in mind, several projects by young designers are participating in our fashion crowdsourcing project, Fashion Ideas Tuning, with one big extra: they will be able to add two €1,000 cash prizes to any funding they can muster.
Collaborative economy has made fashion democratic, and sometimes, it also makes brands more democratic. Some are beginning to search for talent and ideas (crowdsourcing) among their consumers in order to develop designs.
For example, Quiksilver used a platform to launch a competition where fans of the brand and emerging designers could submit ideas for prints for a new line of shoes.
We could speak of a Fashion TT made up of Trends+Talent. And also of the power the Internet has to make any project grow from an S to XXL.