Tourism in Spain is in high demand. Almost 22 million travellers have passed through Spanish airports in July, the second best month for Tourism in Spain’s history. According to official data, this year has so far also beaten the national record for tourist arrivals.
This is all fine and well, but many of these travellers have simply come and gone. We know they have spent money in the country, but know very little about their stay in Spain.
Isn’t it a pity to squander such wealth of information?
Did they like the breakfast buffet at the hotel where they stayed? Were they comfortable in the airplane seats of the airline they chose?
Any business needs to know its clients and in the new digital environment it is essential for brands to maintain a conversation with them. Not only will they stand out from the competition, their survival may depend on it, too.
This is where ideas social networks come into play, such as our own innovation agora. They are based on open innovation, i.e. companies ‘open up’ to their clients and allow them to contribute ideas. A clear example can be seen in ideas4all, our showcase ideas social network where users have submitted, throughout these past years, many ideas to improve the Tourism sector.
Let us turn back now to those airlines who have carried millions of tourists this summer. It is great that they sold so many tickets, but do they know what it is about their planes that their clients like? Or better still, what is it they don’t like and would like to see change? If they do find out, it will probably be because of an unpleasant experience and a complaint form.
But with an ideas social network, passengers of the airline can avoid complaints forms and directly suggest solutions such as these:
- Weight sensors to count occupied seats in a plane
- Order menus before the flight to reduce food wasted on planes
What about hotel clients? They may have had a great few days and are looking forward to their next stay in the hotel. And they may be even more convinced to do so if they can share their ideas on how to improve their experience during their stay, like in these examples:
- Menus for diabetics
- See your hotel invoice in your room’s TV
Any company in the Tourism sector should, at least, consider the need of having their own ideas social network to share experiences with their clients, whether they travel for business or pleasure, in order to continue growing: because apart from being useful, sharing ideas and improving is fun.