Archive for the "ideas4all" category

Tourist arrivals in Spain are beating records, but do we really know what they are interested in?

September 4, 2014

Tourism in Spain is in high demand. Almost 22 million travellers have passed through Spanish airports in July, the second best month for Tourism in Spain’s history. According to official data, this year has so far also beaten the national record for tourist arrivals.

This is all fine and well, but many of these travellers have simply come and gone. We know they have spent money in the country, but know very little about their stay in Spain.

Isn’t it a pity to squander such wealth of information?
Did they like the breakfast buffet at the hotel where they stayed? Were they comfortable in the airplane seats of the airline they chose?

Any business needs to know its clients and in the new digital environment it is essential for brands to maintain a conversation with them. Not only will they stand out from the competition, their survival may depend on it, too.

This is where ideas social networks come into play, such as our own innovation agora. They are based on open innovation, i.e. companies ‘open up’ to their clients and allow them to contribute ideas. A clear example can be seen in ideas4all, our showcase ideas social network where users have submitted, throughout these past years, many ideas to improve the Tourism sector.

Let us turn back now to those airlines who have carried millions of tourists this summer. It is great that they sold so many tickets, but do they know what it is about their planes that their clients like? Or better still, what is it they don’t like and would like to see change? If they do find out, it will probably be because of an unpleasant experience and a complaint form.

But with an ideas social network, passengers of the airline can avoid complaints forms and directly suggest solutions such as these:

- Weight sensors to count occupied seats in a plane
- Order menus before the flight to reduce food wasted on planes

What about hotel clients? They may have had a great few days and are looking forward to their next stay in the hotel. And they may be even more convinced to do so if they can share their ideas on how to improve their experience during their stay, like in these examples:

- Menus for diabetics
- See your hotel invoice in your room’s TV

Any company in the Tourism sector should, at least, consider the need of having their own ideas social network to share experiences with their clients, whether they travel for business or pleasure, in order to continue growing: because apart from being useful, sharing ideas and improving is fun.

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The idea that won the Big Bang Challenge and continued to be a success story

April 28, 2014
Image Revista Emprende

Seeing an idea become reality is always gratifying, but finding out that the winning idea of our Big Bang Challenge 2010 continues to be a success story is even better.

The idea “THE END of polluting companies – Interactive recycling” suggested the creation of Ecopoints, interactive devices placed in key locations around cities. The main motivation behind recycling for users is that, by doing so, they obtain “eco-credits” for each recycled element, and these “eco-credits” can be accumulated and exchanged for prizes, offers and commercial benefits. This makes recycling something fun and advantageous for people who recycle.

The idea became reality, and today Ecopoints offer the following advantages:

- Share your recycling in social networks. Ecopoint devices are connected to the Internet and publish an automatic update in social networks showing how many bottles have been recycled and the environmental benefit a given user has created with his or her action.
- Automatically analyze recycled materials. Each Ecopoint classifies and compacts material, and users do not need to learn color classification systems or different recycling containers.
- Rankings are created to highlight users who recycle the most in shopping malls, universities and buildings, thus setting an example for other users.
- Recycle to win prizes such as cellphone top-ups, movie tickets, vouchers in 16 associated franchises, etc.

We spoke to the creator, ideator Camjim, who wanted to share with us everything he has achieved after receiving the 25,000 dollar prize in our Big Bang Challenge, thanks to which he was able to get his idea started.

Image YoungMarketing

Camjim gave us an update on his idea since then:

- There is now a team of 14 people working on Ecopuntos.
- They have recycled 670,000 packages in Latin America in the last few years.
- 182,000 people have taken part in Ecopuntos.
- They have a network of 32 Ecopuntos, installed in Colombia, Peru and Mexico.
- They have received several national and international awards: the last was received directly from Colombia’s president, Juan Manuel Santos, who awarded them the prize for start-ups granted by the National Employers’ Association (Asociación Nacional de Empresarios – ANDI) in 2013.
- They have published articles on the initiative in local and international media, and were selected by HuffingtonPost and Youth Service America among the 25 most influential and powerful young people in 2012.
- In 2013, the World Economic Forum selected them as a member of the Global Shapers community, for leaders under 30.
- To date, they have achieved aggregated sales of close to 340,000 dollars in a year and a half of commercial activity.
- They have involved 90% of the beverages sector in their project. (Coca-cola, Carrefour, Unilever, Tetra-Pak, among others.)

They have also decided to create a new spin-off, adapting their recycling technology to electronic waste in the USA, a 20 trillion dollar industry.

We were extremely happy at hearing Camjim’s words: “Quite simply, the ideas4all prize changed my life, and the lives of thousands of people around me.”

Ideas truly can become reality.

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Citizen participation, at the heart of new Smart Cities

April 28, 2014

The concept of ‘Smart Cities’ is starting to gain strength in Spain. ‘Smart Cities’ are those cities committed to using Information and Communication Technologies (ICT), and a model of higher quality infrastructures that improve the quality of life of their citizens, while reducing public expenditure.

In other countries, outstanding examples of Smart Cities are Amsterdam, Copenhagen or Vienna in Europe; or Boston, San Francisco and Seattle in North America.

In Spain, the Spanish Network of Smart Cities (Red Española de Ciudades Inteligentes; RECI) brings together 49 Spanish cities, such as Santander, Móstoles, Vitoria-Gasteiz, Malaga, Valencia and Seville, among others.

In addition, 50 Spanish cities make up the RedInnpulso network, which counts with government support for a development model based on knowledge, science and innovation.

Along the same lines, 23 Spanish cities are presenting projects for the competition “Mayors Challenge”, organized by Michael Bloomberg’s foundation, which rewards the most innovative management initiatives in European cities. Madrid and Barcelona are among the 21 finalist projects.

Since 2011, the Spanish Network of Smart Cities, headed by Íñigo de la Serna, Mayor of Santander, has made a resolute commitment towards networking between the different administrations, promoting cooperation between the public and private sectors in the construction of Smart Cities.

Santander is, precisely, a very good example of this. Its city council is spearheading the Smart City movement in Spain, taking into account both private initiatives as part of various ‘smart’ projects and its own citizens, in order to become a Smart City.

Social innovation has therefore become one of its pillars, as made evident by the creation of its citizen participation platform, the Santander City Brain, which, according to De la Serna, has made Santander “the first city to democratize idea generation” in all of Spain.

Santander’s citizens, who know their city better than anyone, have become involved in improving their surroundings, creating a collective brain that has seen the creation of over 800 ideas from close to 200 citizens. The platform has also been used to hold several competitions for innovative ideas that promote entrepreneurship and a local economy based on knowledge.

Another city defined by its innovative spirit, Móstoles, has also decided to follow the same path with the launch of its own open participation platform: Ideas Ciudadanas.

In both cases, citizens have become involved for one simple reason: they are interested in improving the quality of life in their surroundings and they have been given a tool with which to do so. Both town councils are also committed to increasing citizen participation and transparency in their city’s management processes.

In a nutshell, what Santander and Móstoles have done is to promote social innovation and make the most of their citizens’ valuable human capital in order to build a better city between everyone.

* Pic by: Intel Free Press (modified under CC license)

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Equality for women means progress 4all. In ideas4all women’s ideas have a space

March 8, 2014

Today Saturday 8th of March we celebrate the International Women’s Day, and I did not want to let this occasion go by without thanking all ideas4all team, users, ideat@rs and specially all women that represent a fundamental part of this collectivity. I would also like to thank @ll of you women for being there, for thinking, giving and sharing ideas for a better world, for all the job well done which allows day after day to improve ideas4all users and ideas4all Innovation Agora customers satisfaction, via the democratization process of the innovation chain, and our continuous growth even at these times of crisis in order to become the worlds greatest ideas social network.

Ban Ki-moon, the Secretary General of the United Nations said this week in a statement for this very symbolic day and week, which is becoming more and more relevant for what it represents:

“Countries with more gender equality have better economic growth. Companies with more women leaders perform better. Peace agreements that include women are more durable. Parliaments with more women enact more legislation on key social issues such as health, education, anti-discrimination and child support. The evidence is clear: equality for women means progress 4all.”

Women will represent the development and progress motor in the XXI century; it is been said that they will become the great superpower as a group, because more and more they will participate in the decisions of Enterprises and Global Companies, Institutions and Governments. And it will be women who will create more companies and SMEs that consequently will create the most women’s jobs around the world.

Dilma Rousseff The voice of democracy, the voice of women, the first woman in history to address the general Assembly of the United Nations, 2011.

That this week will not only be a week for thought from all of us in an isolated punctual manner on our values, where we give ideas for an equalitarian world and that from this ideas thousand of other ideas arise for new companies to be created, companies that respect, commit and behave in equality, diversity and equity in a continuous uninterrupted manner.

In our open social network of ideas, women ideas represent around 30% of total. Lets post more ideas, women’s ideas are needed, they are half of the potential ideas of humanity and here they have a space, their space.

Ana María Llopis
President and CEO ideas4all

To see the History of this Day
http://www.un.org/es/events/womensday/history.shtml

“Woman is the companion of man, gifted with equal mental capacity…
If by strength is meant moral power, then woman is immeasurably man’s superior…
If non-violence is the law of our being, the future is with women…”
Mahatma Gandhi

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ideas4all on the Social Media Map 2014

February 25, 2014

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Discover “ideas4all Innovation Review” our weekly newspaper that filters news on innovation for you

January 22, 2014

Today sees the launch of our new digital newspaper, using the tool paper.li. Under the name “ideas4all Innovation Review”, we will filter every week’s best news, photos and videos on innovation.

The weekly edition will be available every Wednesday. Now you can keep up to date on the latest novelties, trends, programs, while you also uncover a source of inspiration…who knows, you might even learn to let out the innovator inside all of us.

If you are registered in ideas4all, you will receive our paper every Wednesday in your inbox. If you are not, please register here.

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ideas4all’s Top 10 for 2013

December 26, 2013



We want to share our ideas4all Top 10 for 2013
Check out here they are!



1. JAGM-Georgy
2. Kreaten
3. badfaith
4. Nikita
5. cony7090
6. santiagohg2
7. IDEADIE
8. zebyaneitor
9. Memm
10. yanquijunior / ELTELERA


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Let’s talk about Social Business, because business is social

August 26, 2013

The new book by Stephan Fuetterer has been presented: “Social Business”. Fuetterer is Director of bestrelations.com, and the book can be downloaded for free from his website.

The book is an in-depth study of Social Business, defined by its author as the “set of procedures that generate profitability based on the collaborative characteristics of social media”. The work’s main objective is therefore to help us understand “how to use social media platforms to optimize our profitability in the different areas of our company”, given that within a company, and even within a department, there can be a lack of contact and collaboration so great that it can end up damaging profitability.

The book covers the history of social business, its current moment and its implications, which can help give us clues as to the near future. It also covers several case studies, such as the example of insurance company Mutua Madrileña and its open innovation community, Soyinnovador.com, developed by ideas4all with great success.

Very interesting reading that can help us understand how important, or necessary, internal transformation can be for companies that wish to exploit the potential of everything “social” as a revenue generator and a motivating element for employees, thus becoming a key element in the strengthening of a company’s internal culture.

María Mazariegos from ideas4all

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Internet Award for Ana María Llopis, founder of ideas4all

May 9, 2013

Photo: Maritza Tortolero

The Association of Spanish Internet Users has awarded Ana María Llopis this year’s Internet Award 2013 for her career in the Internet and Innovation sectors. The prize will be awarded this coming May 17, coinciding with World Internet Day.

Apart from being the founder of ideas4all, in 1997 Ana María also founded Openbank, Santander Group’s online bank.

She is, of course, an active social media user who you can follow in various networks:

ideas4all
Twitter @anamariallopis
LinkedIn
Instagram
SlideShare
Her personal blog: Quatremots

Congratulations Ana María!

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This Saturday we turn off the lights for the Planet

March 22, 2013

This Saturday, we will be joining forces with Earth Hour 2013, like we do every year, for the protection of our environment. Last year, “over 7,000 cities in 150 countries turned their lights off in their most important monuments and iconic buildings” in a gesture of support for the movement, and to create awareness of the need to save energy and use it responsibly.

This year, the challenge is even greater as we also try to promote the use of renewable energy and the reduction of CO2 emissions. We can all help make our Planet a better place.

If you too wish to take part, turn off your lights from 8:30 pm to 9:30 pm this Saturday, March 23.

Join us!

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