The book is an in-depth study of Social Business, defined by its author as the “set of procedures that generate profitability based on the collaborative characteristics of social media”. The work’s main objective is therefore to help us understand “how to use social media platforms to optimize our profitability in the different areas of our company”, given that within a company, and even within a department, there can be a lack of contact and collaboration so great that it can end up damaging profitability.
The book covers the history of social business, its current moment and its implications, which can help give us clues as to the near future. It also covers several case studies, such as the example of insurance company Mutua Madrileña and its open innovation community, Soyinnovador.com, developed by ideas4all with great success.
Very interesting reading that can help us understand how important, or necessary, internal transformation can be for companies that wish to exploit the potential of everything “social” as a revenue generator and a motivating element for employees, thus becoming a key element in the strengthening of a company’s internal culture.