They say this is the first redesign of the classic toothbrush, in terms of shape and function, since 1954.
The design, called ISSA sees the disappearance of bristles, which are now made of silicone and are more hygienic and better adapted to gums and teeth. The toothbrush is very flexible and rotates in all directions, but the best part is that it works with a battery that lasts 365 uses and recharges in only one hour.
The creators have also prepared a version for kids, with parents being able to know if they have brushed their teeth at least twice a day.
ISSA is undoubtedly an interesting idea, suggesting an evolution of something as essential as the toothbrush. The idea has raised funds through a crowdfunding platform.